Unified Marketing Platform
Commoditize Your Marketing! Progotta’s Unified Marketing Platform turns traditional marketing efforts on their head by providing centralized management and analysis of all sales channels.
Each marketing effort is given unique tracking URLs and phone numbers so that you have deep insight into the actual value and results of these efforts. This allows you to track all of your marketing channels side-by-side, whether it is traditional print media such as phone books, news papers, flyers, etc. or internet media, our platform helps you to objectively compare your efforts and determine their true ROI.
Your “sales funnel” now has purpose and track-ability. Combined with our managed services offerings, your company will Substantially Increase ROI.
SEO (Search Engine Optimization)
It seems that SEO or Search Engine Optimization is offered by virtually every technical and even non-technical company around. Because the term is nebulous and generic, one definition of optimize may not match another. The reality is that the most effective strategy marries many synchronous efforts that each provide value to the overall SEO strategy. read more»
Call Tracking & Recording
Call Tracking allows each marketing effort to have a unique tracking phone number applied to it, and calls to these numbers are forwarded seamlessly to your main business sales line. Now you don’t have to rely on the person answering the call to collect this data, and you don’t have to rely on the customer to tell you, the system tracks it for you. The power of tracking these calls is seen immediately, as you can quickly tell which marketing efforts are working and which ones are not. Progotta’s Call Recording technology provides another level of accountability and analysis. Your sales personnel will know that they are being recorded and will be on their best behavior, and you will be able to tell after the fact if the “lead” was truly an opportunity or just a wrong number.read more»
Lead Management / Customer Relationship Management (CRM)
CRM or Customer Relationship Management, is a set of technologies that allow you to manage your interactions with your leads and customers. There are many different offerings available in the marketplace. Most are complicated and some are tailored to specific industries, but most lack the critical connection to the marketing efforts that created the lead in the first place. From our years of experience in building CRM solutions, Progotta’s Unified Marketing Platform includes a “best-in-class” CRM with its primary focus on ease of use and track-ability/action-ability. Progotta’s CRM is the “central hub” around which all of our services interact. You will wonder how you ever got along with your complicated or non-existent CRM. read more»
Adwords Management / Search Engine Marketing (SEM)
How do we get on the first page? A common question, and the most immediate way is usually through SEM or Search Engine Marketing. While SEO relies on many different techniques that must all align, SEM allows you to create an ad, and bid on “key words” for that ad. If you are the “top bidder” you get the “top spot”. Sounds easy right? Well, there are some details that go into who is considered the “top bidder”, and doing this incorrectly can really cost you! There are specific strategies in the way ads are created, the “quality” of the ads and landing pages, and other factors that need to be considered when approaching SEM. Progotta’s Unified Marketing Platform offers a managed SEM service so that you can focus on converting customers and not search engine methodologies. If you are not using SEM, you are missing out on one of the most powerful marketing avenues available today.read more»
Reporting & Analytics
Return On Investment (ROI) is the critical path to the effectiveness of your marketing, and ultimately the success of your business. Marketing efforts in the past fell into a black hole, called the “marketing budget”, and the overall strategy was determined to be successful as whole. This was great for marketing companies, as they had very little accountability and often told the customer(you) how many leads they had provided for a period. If you have ever analysed the actual leads provided, it is usually a fraction of what the provider tells you it is(duplicate calls from the same lead, wrong numbers, etc.), as it is in their best interest you think you are getting more than you are.
Marketing companies BEWARE: With Progotta’s Unified Marketing Platform, our customers can tell at a glance how each campaign is actually performing, and will allocate funds appropriately! This analysis is real-time and easily accessible through our easy to use interface and dashboards.read more»
Email Marketing encompasses a group of marketing strategies sent through email. All Email Marketing is not the same! Everyone can send an email, but without being able to track the results, you will never know what is working and what is not. Whether it is a news letter or automated emails that are triggered throughout the sales process, Progotta’s Unified Marketing Platform provides a feature rich and track-able solution that is tightly integrated with our CRM (as it should be!) read more»
Social Media Marketing (SMM)
Social Media has taken the world by storm, and provides some unique opportunities to reach customers. SMM have both paid and “free” ways of marketing your company, and both options should be utilized in a rounded SMM plan. Through Progotta’s Unified Marketing Platform managed services, we can help you effectively attack the new SMM opportunities. Whether it is doing blog posts that are “tweeted” and sent to your Facebook page, or creating paid ads for these services, our managed service will help your company Get Social.read more»
Web Development (Site Design and Content Creation)
Anyone can create a “website”, but not a site that is designed for SEO, SEM, Social Media Integration and marketing track-ability. Keyword dense landing pages, track-able clicks, and providing different phone numbers based upon how the customer got there, your website does this right? Well, unless you are using Progotta’s Unified Marketing Platform, probably not. When you get started with Progotta, the first step is usually the creation of a new website with a marketing specific focus.
This sounds like quite a bit of work, and it is, but not for you. We will handle all of the details, including writing the content for the site. Your job is simply review and approve the work we have done for you. Our CMS (Content Management System) allows for easy changes and site additions so that the site and your business can grow together.read more»