Why Make Email Marketing Part of Your Business?
Online businesses today have many choices when it comes to what marketing strategies to use. One strategy that few businesses utilize to their maximum potential is email marketing. Email marketing still proves to be an effective way to market because it allows you to communicate with your prospects and your customers on a consistent basis.
Communication is what leads to the branding of your business, developing relationships, and authority. In order to profit from email marketing, it’s important to use a tool that you can depend on and has all the features you need to run everything from simple email campaigns, email newsletters, follow up sales messages, up-sells, and more. Here are some of the main benefits of marketing with email.
Benefit #1: Increase your sales - It’s been shown that most sales are made by the 7th follow up message. By using an effective email follow up system, you can close more sales. Other marketing strategies rely on the first contact to make the sale but you can get more out of all your marketing campaigns by using email to follow up with your contacts.
Benefit #2: Segment your prospects and customers - You can really hone in on your customer base by creating segmented email lists. For example, the people on your list can ask for more information on the topics that are most important to them by signing up to a specific list, allowing you to build targeted lists. The end result is that your marketing is more effective since you can send customized messages according to the list.
Benefit #3: Develop a relationship - People on the Internet tend to do business with business that they know, like, and trust. Most businesses fail at developing relationships with prospects and customers when it can be easily done with email. Sending out something of value such as an email newsletter can be one of the best ways to do this.
Benefit #4: Get more traffic and readers - Email newsletters are prone to be read and passed around if there is a lot of value. It’s not uncommon for people to forward your email to their friends, family, and colleagues if they liked it. If they get any value from it, they’ll follow up by subscribing and may even pass it off to people they know. This is why email marketing in of itself is a great way to get more traffic.
Benefit #5: Effectively track your campaigns – Email tracking tools allow you to see how your emails are performing. Everything from the subject line, links, and impressions can be tracked. This kind of email tracking allows you to figure out what works best and optimize your marketing for the best results.
There is no reason not to use email marketing in all of your marketing campaigns. It can maximize the effectiveness of any advertising campaign, help generate more traffic from email newsletters, and convert more prospects into customers. Despite a rising number of people using blogs, social media, and other tools, it’s still proving to be a major source of revenue for many online businesses.