Social Media Marketing
Social media marketing (SMM) is quickly becoming a preferred method of increasing company visibility and improving prospects.
SMM also plays a role in facilitating communication between businesses, customers and partners. Most companies use Facebook, Twitter, YouTube or LinkedIn for business promotion, forum discussions and advertising. Social media marketing is making an impact in the business world.
Search engine marketing (SEM) is another component of online marketing that will help businesses. SEM increases website visibility by improving search engine ranking position (SERP). This process may involve contextual advertising, paid inclusion and paid placement. This is different from search engine optimization (SEO). SEO optimizes website content.
Use Social Media to Improve Brand Awareness
Social media sites improve company brand awareness by informing interested people about the company’s products, values and customer service. As brand awareness improves, website traffic will increase through the use of social media website. Brand awareness is facilitated when the corporate message is shared by readers on their social networks. When information comes from a trusted third-party, users are more likely to believe the message. Credibility of a company builds and more business is won through unpaid marketing efforts or word-of-mouth.
Use Social Media Marketing to Retain Loyal Customers and Gain New Customers
Social media site updates keep customers informed about new products and services. Promotional offers and contests are often hosted on social media sites to keep fans and followers excited about new products and services. Social media is effective for offering discounts and rewarding loyal customers.
Promotions are also a way to foster customer discussions in forums. Businesses should be proactive in learning about their customer’s ideas to make changes to their products. Forums and other communications tools through social media make this possible.
Use Social Media to Poll Customers
Social media can be used by businesses to poll customers. With social media, businesses learn what customers like and trust. Products are produced and services are rendered to build trust and address customer preferences.
Use social media to allow customers to learn about your products and offerings. One-on-one conversations are possible with social media. This feedback is instrumental to business operations. Businesses can engage customers without annoying telemarketing calls. Social media is a fun way to interact with businesses to bring about positive change for companies.
Use Social Media for Online Reputation Management
Many customers use social media to complain about businesses. Though reputation management is not technically marketing, it can sabotage SMM efforts. Bad comments on a Twitter feed or Facebook wall can negate all promotional efforts on websites. Businesses must address customer complaints promptly and professionally. When customers view companies in a positive light, companies have successfully accomplished a difficult task and have successfully used social media.
Use Video and Images to Educate Consumers
Videos and images on social media websites can help educate and entertain consumers. Consumers can spend more time learning more about products before making purchases. When companies use visuals, sales conversions increase. Improved profitability is a goal of every company. Videos and images are inexpensive social media marketing tools used to reach customers and prospects globally. This method only requires a small investment.
Use SEM in Conjunction with SMM to Improve Visibility
SEM can be used to drive to social media websites or company websites. Increased visibility means more sales conversions. Links and pay-per-click (PPC) campaigns are effective in driving traffic to social media websites. Companies should consider integrating SEM with SMM for improved brand awareness and increased revenue.
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