Great websites are all about creating online experiences that capture and direct the attention of your audience. Website design becomes both an art and a science. Development of great websites involves 4 basic tenets.
- Understanding the Customer’s Audience
- Expert Familiarity with the Internet Marketing Environment
- Generation of Creative Graphic Designs
- Use of Technical Skills to Implement Ideas
The results are targeted traffic and online brand recognition for your business.
How We Deliver Excellent Website Designs
Our success is directly linked to our mulch-disciplinary staff that includes business analysts, project managers, engineers, software developers, testers, and internet marketing professionals. All of our projects are set up to deliver repeatedly wonderful, quality designs on schedule.
Establish Website Requirements
We begin our projects by thoroughly familiarizing ourselves with your targeted audience. Our experienced business analysts and internet marketers are trained to extract characteristics about your targeted audience through personalized interviews with you. Your assigned analysts will generate requirements for your website as well as an internet marketing strategy based on information about your target market and your unique organizational constraints.
Create the Design
Our analysts take the requirements and proposed internet strategy right to our design creation team. To put it very simply, our experienced designers know what works and what does not. They know how to create designs that catch the eye while remaining tastefully true to your company’s brand image.
If you have ideas for your website’s design, we will be happy to work with you to develop your design effectively. If not, let our designers take full creative control of the website’s design. You may expect to be completely satisfied either way.
Our web development team consists of experienced engineers and software developers who stay abreast of the latest technologies and trends of website development for online businesses. They develop websites that are quick loading, search engine optimization (SEO) enabled, and customizable. We won’t be satisfied until you are happy with the way the website design is implemented.
Our web developers and internet marketers work together to build marketing and sales “hooks” into the website to make marketing and managing your online business simple. We recognize that online marketing using social media is highly desirable for most websites, and we will develop your website to be shared on your target audience’s favorite social media outlet. Onsite SEO to include meta tag definition, anchor text implementation, and sitemap generation is conducted to ensure that high levels of “organic” traffic is driven to your website. Our work is extremely gratifying to us, and we want as many people as possible to see our creative products!
Some offsite SEO is conducted as our internet marketers help you to develop the initial SEO enabled content for your website. Our internet marketers will help craft content that fits the overall theme of your business and your internet marketing strategy. Your website’s landing page is of particular marketing importance because it is often the main page to which visitors are directed during web advertising campaigns; our team will ensure that your website’s landing page contains skillfully formatted content and striking visual cues that will encourage visitors to take desired action.
Our Quality Assurance
Websites developed by our team are triple checked by the experts. Our testers are involved throughout the web development process conducting unit level and system/product level testing on the commonly used platforms. Our test team ensures that only our best gets delivered to you.
In addition to our initial website development, we offer follow on services to keep your site fresh and appealing to your target audience and to the popular search engines. Here is an abbreviated list of follow on service offerings.
- SEO Enabled Content Writing
- Social Media Marketing Management
- Pay per Click Advertising Campaign Management
- Web Design Refresh/Update
Please contact us for more details.