Social Media Marketing represents a practical business tool for entrepreneurs. This marketing platform offers both a small business and larger corporations an affordable opportunity to reach out to digital customers. The non-threatening social arena is the perfect avenue for establishing goodwill that can be later developed into business. Like any business tool, social media can be useful or a waste of time. Depending on how…..
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Damage Control: Own It, Fix It
Running a small business never is easy. You have to bring in money to pay the salaries of your employees; you also have to worry about marketing your company just the right way. You even have to learn about abstract ideas like SEO and page ranks. This is how a small business gets ahead and how it will survive. Unfortunately, there will be a time…..
Maintaining A Relevant Facebook Page
Facebook is the current king of the social media mountain. This means that every business should have a presence on the site. Yet, many a small businesses struggle with the idea of how Facebook fits in to their marketing plan. How does a company keep their content fresh and exciting? Does the site require SEO to stand out and attract users? Here are a few…..
Pete and Re-Pete!
One of the most difficult concepts for small business marketers to understand in the social media world is the advantages of repetition. Repeating a message that is positive will always be beneficial from not only a marketing standpoint, but also from a small business aspect. Consider what you might have written and published to your site today in the form of a status update, general…..
Small Business Marketing Errors For 500, Alex!
Marketing should be a major focus for all small business owners who want to improve brand recognition and expand. While marketing is very important, not all small business owners are familiar with the most effective marketing strategies, techniques, and platforms. Failing to use the Internet and tools on the Internet to your advantage can dramatically impact your successes. If you are using traditional methods, you…..
Search Engine Algorithms: Make It Work for You!
One of the best ways to ensure that your search engine optimization (SEO) campaign works effectively is to understand how Google and other search engines index and rank websites. While most people think of keyword content when they think of SEO marketing, it is only one of many factors that determines a website’s search engine ranking. Though proprietary and therefore somewhat unknown on some specific…..
Maintaining Your Profitable Relationships
Every small business needs to continually try to gain new customers…this is a given. What is not always so obvious is finding the right balance between maintaining your current client base and seeking after new prospects. Of course you’ll need to invest in search engine optimization (SEO) and online marketing strategies to grow your business, but you’ve also got to remember your current customers. Keeping…..
Content Marketing! What Is It & Do I Need It?
When it comes to solidifying a place in the new online marketing landscape, small businesses have no better ally than a legitimate content campaign. Promo through new information and entertainment is the most effective way to perform a modern SEO-search engine optimization campaign that will last and help to build a brand for your company online. If you are a small business owner and you…..
Is Facebook Building A Search Engine?
Near the end of David Fincher’s Fight Club, Edward Norton’s unnamed character encounters two members of Project Mayhem while searching for the truth about the secret group’s leader and his best friend, Tyler Durden. After repeating a rumor that Tyler keeps his identity secret using facial reconstructive surgery, one of the men leans forward and asks Norton, “Is Mr. Durden building an army?” The Mark…..
SEO vs Social Media Marketing
Search engine optimization (SEO) and social media marketing are two important forms of traffic generation but it unclear which traffic generator will emerge as the leader. Many experts are exploring this popular argument and helping organizations prepare for using both forms of search engine marketing (SEM). Studies have revealed that most small businesses are focusing more on social media tools than SEO, but both are…..
